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{ART DIRECTION}

I have held multiple positions that allowed me the opportunity to work as an Art Director. In these examples shown, I was responsible for planning for the entire shoot, including coming up with the ideas/concepts, choosing & hiring models, finding the locations, finding costumes & hair/makeup.

{PRODUCT DESIGN}

I spent 6+ years working as the sole designer for a toy & gift company, and I spent a lot of time doing very creative work including product development, writing books, package design, designing store displays, creating the annual catalog and more. I saw the creative process through, from beginning to end and was responsible for all the details.

©2020 Joni Aarden Designer est. 2001.   All rights reserved

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