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Joni Aarden
{Photographer • Art Director • Graphic Designer}
{ART DIRECTION}

Playing with Bubbles

yoga

Office Durga

Toy Catalog

Garudasana-Eagle Pose

Pregnancy

Shopping Spree

Soccer

Healthy Choices

Legs

Yoga Couple

Toy Catalog
I have held multiple positions that allowed me the opportunity to work as an Art Director. In these examples shown, I was responsible for planning for the entire shoot, including coming up with the ideas/concepts, choosing & hiring models, finding the locations, finding costumes & hair/makeup.
{PRODUCT DESIGN}
I spent 6+ years working as the sole designer for a toy & gift company, and I spent a lot of time doing very creative work including product development, writing books, package design, designing store displays, creating the annual catalog and more. I saw the creative process through, from beginning to end and was responsible for all the details.

Beads in a frame kit

Jewelry chest

Bead kit

Bead kits, charms and display

Bead Jewelry and display

Jewelry chest-ballet theme

Bead kit

Jewelry box

Dinosaur jewelry chest

Pencil Box

Tic Tac Toe set-fish vs. mermaid

Animal pals
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